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August 29th, 2010 at 2:33 pm

SEO principles and techniques

Search engine optimization or SEO is one of the most popular techniques of Internet marketing. What made it popular in modern trends of today is because of its success methods in high quality traffic to a website from search engines like Google, Yahoo! and Bing.

Although it is regarded as one of the most successful Internet marketing technique, it is also recognized as one of the most sophisticated in the industry. This is due to its wide range of techniques and principles where SEO specialists should always follow in order to achieve success in their SEO campaigns.


in addition to the usual techniques used by SEO specialists in most of their SEO campaigns, there are also the principles that need to follow to be successful in their campaigns. However, other than just succeeding, these principles are followed also to avoid getting penalized by the search engines, especially Google.

Because of this, also in SEO principles are divided into two different categories, known as the White Hat SEO and Black Hat SEO.

The white hat and Black Hat terms were inspired by old Western movies where the good guys would normally wear a white hat while the bad guys would wear a black hat. The words then was used in many Internet marketing techniques, such as in advertising. However, the words are now widely used in SEO to determine whether a technique is a type of White Hat SEO or a Black Hat SEO.

In similar fashion with those movies Western White Hat SEO techniques indicates that complies with the guidelines of the search engine, while Black Hat SEO techniques that are typically used to manipulate the search results pages or engine SERPs.

However, several techniques White Hat and Black Hat SEO, there’s also the Grey Hat SEO. The techniques involved in a technique Grey Hat are considered to be White Hat and Black Hat.


SEO(Search engine optimization) has a wide range of techniques used for the success of an SEO campaign. Because of this, many experts when SEO have begun only decided to divide these techniques in different categories. And today, there are two different categories of SEO techniques, which are the on-page SEO and off-page SEO.

On page SEO techniques are used to make a website “more” search engine friendly to appear relevant in its sector, while off-page techniques are method that involves increasing the authority of a website on the Internet.

Both techniques are important in a SEO campaign. However, many SEO specialists, cations in off-page SEO more important because this is where a website can earn a lot of popularity and authority in the Internet. This is through a series of techniques used in the process.

However, most of the techniques used in an off-page SEO have been adopted by other Internet marketing techniques like article marketing, blogging and many others.

so after read this article i hope we can learn about SEO principles and SEO Techniques

Tags: internet marketing, Search Engine Optimization, SEO, SERP, web marketing, Web Strategy
  • Gladys Torrecillas
    4:36 am on December 3rd, 2010 1

    Wow! Thank you! I continually needed to write on my website something like that. Can I take a part of your post to my blog?

  • Anette Avenia
    6:13 am on December 3rd, 2010 2

    Well I sincerely enjoyed reading it. This tip provided by you is very constructive for accurate planning.

  • Denver Burke
    4:48 pm on January 14th, 2011 3

    Thanks for this informative post. We are always seeking new ventures to develop our comapany, and this method is certainly an option to expand our marketability as ppe suppliers. Food for thought!

  • techicien
    10:43 am on February 7th, 2011 4

    thank you

  • techicien
    10:44 am on February 7th, 2011 5

    yes please, but i hope you put some link back to my post 😀


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